“All people are like grass,
and all their glory is like the flowers of the field;
the grass withers and the flowers fall,
but the word of the Lord endures forever.”

Forces of the Future

1) Visicons - Summarise your campaign with a visual
E.g. State Street's #FearlessGirl, by McCann

2) The Power of Where - Geo-based technology
E.g. Waze Insights, AAMI Smart Plates, IBM Hacking Health: Using IOT and Weather Data to Prevent Asthma

3) The Second Age of Cipher - From the Internet of Things to AI of Things that solve and create everyday problems
E.g. Google's Perspective (to identify and remove abusive user comment), Microsoft's Seeing AI

“Loneliness is personal, and it is also political. Loneliness is collective; it is a city. As to how to inhabit it, there are no rules and nor is there any need to feel shame, only to remember that the pursuit of individual happiness does not trump or excuse our obligations to each another. We are in this together, this accumulation of scars, this world of objects, this physical and temporary heaven that so often takes on the countenance of hell. What matters is kindness; what matters is solidarity. What matters is staying alert, staying open, because if we know anything from what has gone before us, it is that the time for feeling will not last.”

― Olivia Laing, The Lonely City: Adventures in the Art of Being Alone